Bella & Duke All About Dog Food rating: what the 95% means
All About Dog Food, the independent UK dog food rating site, gives Bella & Duke an average rating of 95%, with its complete meals scoring in a narrow band and Pure Meat & Bone lower. Here’s what each product scores, what the percentage measures, and what it can’t tell you about your own dog.

Bella & Duke’s All About Dog Food rating
All About Dog Food (AADF) gives Bella & Duke an average rating of 95%. AADF updated its Bella & Duke brand page on 5 November 2026, and we checked it on 15 November 2026.
AADF’s brand page gives the location as Perthshire, Scotland. Ratings on AADF can change when a recipe or label changes, or when AADF reviews a food again, so treat these as a snapshot. We wrote up the latest update in our news entry on All About Dog Food’s Bella & Duke scores, and we’ll keep this page in line with AADF’s.
About All About Dog Food
All About Dog Food is an independent UK website that rates a large number of dog foods and publishes a percentage score for each, along with prices and brand information. Its scores are one of the few independent ways to compare what different brands put in their food.
It’s worth knowing that AADF also shows its own exclusive Bella & Duke code on the brand page. That’s not unusual: review sites, including this one, often show offers alongside what they write. We tell you how we’re paid on our how we make money page, and we think it’s fair to read any rating with the same awareness.
The scores, product by product
Bella & Duke’s complete meals score between 94% and 95% on AADF, and Pure Meat & Bone scores 90%. The lower score for Pure Meat & Bone needs context: it’s a complementary food, not a complete meal.
- Adult Complete Premium: 95%. The everyday adult range, and the one Bella & Duke’s advertised price is based on.
- Puppy Complete Premium: 94%. Bella & Duke’s complete food for puppies. Puppies need a food made for their stage of growth, and our guide to raw feeding puppies covers what to ask your vet.
- Puppy Complete Working Dog: 94%. For puppies from working or very active breeds. Adult working dogs have their own Working Dog range too.
- Pure Meat & Bone: 90%. A complementary food rather than a complete meal, so it isn’t meant to be fed on its own without the right additions. If you’re feeding the complete ranges, its score matters less than it looks.
Bella & Duke’s full dog range is Adult Premium Complete, Puppy, Senior, Working Dog, Working Puppy, Superfood and Pure Meat + Bone. The AADF brand page lists the products above; if your dog would be on a range not listed, such as Senior, check AADF’s page for an up-to-date score before relying on the brand average.
How Bella & Duke compares with other brands on AADF
Bella & Duke’s average is the highest of the brands we compare. Every figure below links to the brand’s own page on All About Dog Food.
| Brand | Food type | AADF score | AADF price a day |
|---|---|---|---|
| Bella & DukeOur pick | Raw complete meals | 95%average, updated 5 Nov 2026 | £2.52 |
| Different Dog | Fresh cooked | 93%average, updated 21 Aug 2026 | £4.17 |
| ProDog Raw | Raw | 89%average, updated 12 Mar 2026 | £2.03 |
| Butternut BoxWe’ve fed it | Gently cooked | 88%average, updated 11 Nov 2026 | £2.70 |
| Paleo Ridge | Raw | 87%average, updated 13 Apr 2026 | £1.55 |
| Pure Pet Food | Air-dried | 74%one recipe's score; no brand average shown | — |
| Nature's Menu | Raw, dry and treats | 72%average, updated 21 Aug 2026 | £3.09 |
| Lily's Kitchen | Wet and dry | 71%average, updated 21 Aug 2026 | £4.79 |
| Tails.comWe’ve fed it | Tailored dry (kibble) | 54%average, updated 20 Oct 2026 | £2.35 |
What an AADF score measures
AADF scores foods mainly on their ingredients and labelling. Broadly, a food does well when its main ingredients are named, recognisable meats and other whole foods, and when the label is clear about what’s in it. Vague or unnamed ingredients, and ingredients AADF considers undesirable, pull a score down.
That makes the score a useful, independent way to compare what different foods are made of, especially across brands that all describe themselves in glowing terms. That’s one reason simple, meat-led recipes can score well. Bella & Duke says its complete meals are at least 80% meat and 20% fruit, veg and healthy fats, which is the kind of recipe that tends to do well on an ingredient-led score; that composition is Bella & Duke’s own description, not AADF’s.
For the detail of how AADF builds its scores, read its own explanation on its site. We’ve kept to a general description here rather than guess at its formula.
What the score doesn’t tell you
A high AADF score tells you a food is made from good, clearly labelled ingredients. It doesn’t tell you whether your dog will thrive on it, whether it suits your household, or whether it’s worth the money.
- How your dog gets on with it. It isn’t a feeding trial. A food that scores in the nineties can still disagree with a particular dog, and a lower-scoring food can suit a dog perfectly well. Your vet is the right person to ask about your dog’s needs.
- Safety in your kitchen. The score is about the recipe, not about handling raw meat. A Food Standards Agency survey of 380 samples (277 dog, 103 cat) found harmful bacteria in 35% of raw pet food samples (it didn’t name brands). Our guide to whether raw dog food is safe covers the handling side.
- Price and practicality. A high-scoring raw food still costs more than most dry food and still needs freezer space. Those are often the deciding factors.
- Health outcomes. An ingredient score isn’t evidence that a food will change anything about a dog’s health. Treat claims like that, from any brand, with care.
A starting point, not veterinary advice. Ask your vet before changing your dog's diet, especially for puppies, pregnant or nursing dogs, or dogs with a health condition.
How to use the score when choosing a food
Use the AADF score to narrow a shortlist, not to make the final decision. These are the habits we’d suggest:
- Look at the product, not just the brand average. The average of 95% blends several products, including a complementary food. If your dog will eat Adult Complete Premium, its own score of 95% is the one that matters.
- Compare like with like. Compare a complete meal with other complete meals, and a puppy food with other puppy foods. A complementary food and a complete meal aren’t doing the same job.
- Check the date. AADF updated Bella & Duke’s page on 5 November 2026. Recipes change, so look for a recent update on any food you’re comparing.
- Put the price next to it. Get a quote for your own dog. Two high-scoring foods can differ a lot in cost per day, and so can the same food for a small and a large dog.
- Think about your kitchen. Freezer space and handling raw meat often decide things more than a few percentage points.
- Ask your vet, especially for a puppy, an older dog or a dog with a health condition.
AADF’s price figures
AADF also publishes per-day prices, worked out for its own reference dog. It lists £2.02 a day for Adult Complete Premium and an average of £2.52 a day across Bella & Duke’s products.
Those are higher than Bella & Duke’s own headline of £1.18 a day, because Bella & Duke quotes for a 5–10 kg, 4-year-old dog on Adult Premium Complete with an 8 kg delivery. Neither is your price: that depends on your dog’s size, activity and the delivery you choose. Our Bella & Duke price guide explains the difference.
AADF’s exclusive Bella & Duke code
AADF’s brand page shows its own Bella & Duke code, AADF532, advertised as a three-box deal starting with 50% off. It may beat a friend code on the first box, but AADF’s page doesn’t say what boxes two and three get, so compare the total over three boxes before you choose.
Here’s the honest comparison, as of 15 November 2026:
- AADF’s code (AADF532): a three-box deal starting with 50% off. Details for boxes two and three aren’t on AADF’s page; check the terms when you apply it.
- Our friend code: 40% off your first two boxes, then 20% off the third, with maximum discounts of £53.88, £53.88 and £26.95.
- Bella & Duke’s homepage offer: 40% off your first box, with a lower cap on box two (£40.42).
Only one applies: it cannot be combined with any other offer. If AADF’s code gives you more over three boxes, use it; we’d rather you saved the most. Our raw dog food offers page keeps the current deals side by side, and our Bella & Duke discount code page has the friend code’s full conditions.
How it fits with our experience
For us, the AADF score is reassuring rather than decisive. We chose Bella & Duke because of how our dogs got on with it, not because of a number, but it’s good to see an independent site rate the ingredients highly.
If you’re comparing raw brands, AADF’s scores are a good starting point, alongside price, format and how easy the food is to live with. Our best raw dog food UK round-up compares the main brands on those practical points, and our Bella & Duke review has the full first-hand picture.
If AADF changes Bella & Duke’s scores, we’ll update the figures on this page, change the checked date and add a short dated note to our news section, so you can see what moved and when.
Frequently asked questions
What is Bella & Duke's All About Dog Food rating?
All About Dog Food gives Bella & Duke an average rating of 95%. Its brand page was updated on 5 November 2026.
How does All About Dog Food rate each Bella & Duke product?
Adult Complete Premium scores 95%, Puppy Complete Premium 94%, Puppy Complete Working Dog 94% and Pure Meat & Bone 90%. Pure Meat & Bone is a complementary food, not a complete meal.
What does an All About Dog Food score measure?
AADF scores foods mainly on their ingredients and labelling. A high score means a food is made from clearly named, recognisable ingredients. It isn't a feeding trial and it can't tell you how your own dog will get on with the food.
Is the All About Dog Food code better than a friend code?
It depends on your box size. AADF advertises its code AADF532 as a three-box deal starting with 50% off, but its page doesn't say what boxes two and three get. A friend code gives 40% off your first two boxes, then 20% off the third. Codes can't be combined, so compare the totals and use whichever saves you more.
Does a high AADF score mean raw food is safe?
No. The score is about ingredients, not handling. The Food Standards Agency found harmful bacteria in 35% of raw pet food samples it tested, so raw food of any brand needs careful handling.
Sources
- All About Dog Food: Bella + Duke brand page (updated 5 November 2026)
- Bella & Duke pricing and delivery
- Bella & Duke referral offer page
- Bella & Duke homepage offer
- Bella & Duke terms and conditions
- Food Standards Agency: survey of contamination in raw dog and cat food on sale in the UK
Figures last checked 15 November 2026. If something has changed, tell us and we will correct it.
Related reading
- ReviewA first-hand Bella & Duke review from a UK two-dog home: what changed after switching from Tails.com and Butternut Box, the price, freezer space and who it suits.

- Current offersEvery UK raw and fresh dog food new-customer offer we can verify this month, with the conditions in plain English.

- Discount codeOur Bella & Duke friend code gives 40% off your first two boxes and 20% off the third. The caps per box, who can use it and why a code sometimes fails.

- Best raw dog food UKThe main UK raw dog food brands compared on format, subscription, offers and who they suit, from a household that has fed raw for three years.
