Bella & Duke vs Paleo Ridge: which raw subscription?

The short verdict

Choose Bella & Duke if you’re new to raw or short on time and want complete meals, portioned from your dog’s details, arriving on a schedule. Choose Paleo Ridge if you’re an experienced raw feeder who wants a wide range of proteins, DIY options and the choice of one-off orders. Both are frozen raw food, so both need freezer space and careful handling.

We feed Bella & Duke and earn account credit if you use our friend code. We haven’t fed Paleo Ridge. That’s why we’ve kept to what each brand says, and why this page is clear about where Paleo Ridge is the better choice.

Bella & Duke vs Paleo Ridge at a glance

Bella & Duke’s figures are from its own pages. Paleo Ridge’s offer and ordering options are from its own site, checked 15 November 2026. Where we don’t have a verified figure, we say so rather than guess.

Complete meals vs a wider, DIY range

The real difference is how much of the diet you build yourself. Bella & Duke’s core products are complete meals: you tell it about your dog, it suggests daily portions, and each tub is meant to be a full diet on its own. It describes those meals as at least 80% meat and 20% fruit, veg and healthy fats. Its range covers Adult Premium Complete, Puppy, Senior, Working Dog, Working Puppy, Superfood and Pure Meat + Bone.

Paleo Ridge is raw (frozen), aimed at owners who want a wide range of proteins and DIY options. DIY raw feeding means building the diet from separate parts, such as meat, bone and offal, in the right proportions. Done well it gives you a lot of control. Done badly it can leave a dog short of something it needs over time, which is why it suits people who already know what they’re doing.

Bella & Duke has a little of both: its Pure Meat + Bone is a complementary food rather than a complete meal, for owners who want to add to a diet. Whichever you choose, check each product’s label says complete if you mean it to be the whole meal.

New-customer offers compared honestly

Both brands discount your first orders. Paleo Ridge offers 40% off your first subscription order, 20% off your second. Our Bella & Duke friend code gives 40% off your first two boxes, then 20% off the third, so it runs one box longer, but each box has a maximum discount:

Which saves more depends on how big your orders are. The friend code’s caps only bite on large boxes, so for most households the three discounted boxes are worth more than two. If Paleo Ridge’s offer has no cap, a very large first order could save more there. Check Paleo Ridge’s terms for any cap or minimum spend, then compare the totals for the orders you’d actually place. Our discount calculator works out the Bella & Duke side from the box price you’re quoted.

Two more things to weigh. Paleo Ridge’s offer is on subscription orders, so one-off orders won’t get it. Bella & Duke’s friend code is for households that have never had a Bella & Duke account or delivery, covers frozen food on your first three orders only, and it cannot be combined with any other offer. If your household has had Bella & Duke before, a friend code won’t work and Paleo Ridge’s offer may well be the better deal. Our Bella & Duke discount code page and raw dog food offers page have the details.

Price signals

We can’t say which costs less, because we haven’t verified a per-day price for Paleo Ridge. Bella & Duke advertises prices from £1.18 a day, based on a 5–10 kg, 4-year-old dog on Adult Premium Complete with an 8 kg delivery. Bigger and more active dogs cost more.

DIY raw parts can look cheaper per kilo, but that only counts if the diet you build is balanced, so compare like with like: a complete meal against a complete meal, priced per day for your dog. Our guide to how much raw food to feed helps you work out the daily amount to price.

Delivery and storage

Both arrive frozen, so both need freezer space. Bella & Duke comes in a double-insulated box with dry ice, designed to stay frozen over a two-day delivery, by DPD, free to the UK mainland, with surcharges for Northern Ireland, the Highlands and the islands. The smallest delivery is 4 kg, and you choose the day but not a time slot.

For Paleo Ridge, check the delivery charge, minimum order and delivery days on its site. A wider DIY range can mean more separate packs to store, so measure your freezer before your first order. For any frozen raw food, defrost in the fridge (Bella & Duke says around 24 hours for its tubs) and use within up to four days. Our storing and defrosting guide covers the rest.

Handling raw safely

The same handling rules apply to both. The Food Standards Agency tested 380 samples (277 dog, 103 cat) of raw pet food bought from March 2023 to February 2024 and found harmful bacteria in 35%, including Salmonella in 21%. The survey didn’t name brands, so it says nothing about either of these two specifically.

Treat raw dog food like raw meat for people: defrost in the fridge, wash hands, bowls and surfaces, and keep it away from your own food. DIY feeding can mean more handling of separate raw parts, so the hygiene matters even more. Our guide is raw dog food safe? explains what the FSA and vets say.

Who each suits

Bella & Duke suits beginners and busy owners who want complete meals. Paleo Ridge suits experienced raw feeders who want range and control.

Where Paleo Ridge wins

Paleo Ridge wins on choice and flexibility, and for an experienced raw feeder that can matter more than convenience.

• One-off orders. Paleo Ridge offers subscription or one-off orders, so you can buy without a plan.
• Range and control. A wide range of proteins and DIY options lets you tailor the diet yourself.
• An offer for former Bella & Duke households. If you can’t use a Bella & Duke friend code, Paleo Ridge’s new-customer offer may be the better saving.

Our experience

We haven’t fed Paleo Ridge, so we can’t tell you how dogs get on with it. Our Bella & Duke review covers our experience in full, and the best raw dog food in the UK compares the wider field.