Raw dog food offers and new-customer discounts (November 2026)

The short answer

If you’re choosing Bella & Duke, the friend code is usually the best of its three offers: its percentages are published for all three boxes and its box-two cap is the highest. If you’re open to other brands, Paleo Ridge is the only other raw brand whose offer we could confirm on its own site. Whatever you pick, you can only use one code per sign-up, and the price after the offer ends matters more than the first box.

The Bella & Duke offer: three ways in

Bella & Duke has three new-customer offers running, and they differ in how much they take off your second and third boxes. All three are for new households only and can’t be combined.

1. The friend code

A friend code (ours is s87dyrt) gives 40% off your first two boxes, then 20% off the third. Each box has a maximum discount, shown below against the homepage offer. The discount applies to frozen food on your first three orders only, and it’s for new UK customers only.

2. The homepage offer

Bella & Duke’s own homepage offers 40% off your first box. Its terms also cap boxes two and three: up to £53.89 off the first box, £40.42 off the second and £26.94 off the third. The first and third caps are within pennies of the friend code’s; the second is lower. The homepage headlines only the first-box percentage, so check what boxes two and three get at checkout.

3. All About Dog Food’s code

The review site All About Dog Food shows its own code, AADF532, on its Bella & Duke page, advertised as a three-box deal starting with 50% off. That first-box percentage is higher than ours. Its page doesn’t say what boxes two and three get, so read the terms when you enter it and compare the total.

Bella & Duke’s terms also set a maximum discount on any single order of £60.35, so on a large first box a bigger percentage won’t always mean a bigger saving. Check the discount shown at checkout before you pay.

Which Bella & Duke offer saves you most?

Over three boxes, the friend code saves most households the most, but not every household. The honest way to decide is to compare the total you’d save across your first three boxes, using the box price Bella & Duke quotes for your dog.

• Small to medium boxes: the caps probably won’t bite, so the percentages decide it. The friend code’s are published for every box (40%, 40%, then 20%). The homepage headlines only box one, so compare the box two and three discounts it shows you at checkout.
• Large boxes: the caps start to matter. The friend code’s box two cap (£53.88) is higher than the homepage offer’s (£40.42), which is the main reason it wins for bigger dogs.
• If you only plan to try one box: All About Dog Food’s code may save more on box one. If you’re likely to carry on, compare all three boxes, because what it gives on boxes two and three isn’t published on its page.

Our Bella & Duke discount calculator works out the friend-code saving box by box, with the caps applied. If one of the other offers beats it for you, use that one: we’d rather you saved the money.

Who qualifies matters as much as the size of the offer. Friend codes are for households that have never had a Bella & Duke account or delivery, a code is blocked if your address, postcode, pet details, payment card or name has been used before, and offers apply to one household at a time. Our Bella & Duke discount code page explains how to use the code and why one sometimes fails.

In fairness: we get Bella & Duke account credit when someone signs up with our friend code and their first box arrives. It costs you nothing, and it’s why we’re upfront when another offer suits you better.

Other raw brands’ offers

Of the other raw brands we looked at, only Paleo Ridge had an offer we could confirm on its own site. The others either don’t publish one or blocked our check.

• Paleo Ridge: 40% off your first subscription order, 20% off your second. Its first box is in the same territory as Bella & Duke’s, but it covers two orders rather than three. It sells subscription or one-off orders, so check which orders count. See Bella & Duke vs Paleo Ridge.
• Nature's Menu: Subscription discounts are advertised (reported; check their site). Our check couldn’t read the current offer, so look on its site. It’s reportedly also sold in pet shops, where any discount would be the shop’s own. See Bella & Duke vs Nature’s Menu.
• ProDog Raw: we didn’t find a new-customer offer in our check. It reportedly offers subscribe-and-save pricing, so look at its site for the current deal.

Cooked, air-dried and kibble offers

If you’re not set on raw, the cooked and dry brands run big first-box offers too. Here’s what we found:

• Butternut Box (fresh, gently cooked meals): 25% off your first 2 boxes plus a free gift; 50% off your first box for mailing-list sign-ups. Those look like two separate routes in, so expect to use one or the other. See Bella & Duke vs Butternut Box.
• Different Dog (fresh, cooked meals): 20% off your first 2 boxes plus a free treat, code REAL202.
• Pure Pet Food (air-dried): we didn’t find a new-customer offer in our check. It advertises prices from 89p a day for a small dog.
• Tails.com (dry food): Large first-box discounts are advertised (reported; check their site). Tails.com blocks automated checks, so treat the size of any discount as unconfirmed until you see it on their site. See Bella & Duke vs Tails.com.
• Lily's Kitchen (wet and dry food): no first-box offer in our check, but an optional subscription with 20% off. That’s an ongoing saving rather than a welcome discount.

Percentages across brands aren’t directly comparable, because the full prices differ. A large discount on an expensive box can still cost more than a smaller discount on a cheaper one. Compare what you’d pay in total, then what you’d pay every month afterwards.

Every offer in one table

The same offers side by side, checked on 15 November 2026. “Reported” means we couldn’t confirm it on the brand’s own page.

What to check before you sign up

A first-box discount is only a good deal if the rest of the subscription suits you. Before you enter any code, check:

• Who qualifies. Most offers are for new customers only, and some check your address and card, not just your email.
• What it covers. Bella & Duke’s friend discount covers frozen food on your first three orders only; treats are full price.
• How many boxes it lasts. One box, two boxes and three boxes are very different offers.
• Caps. A percentage with a cap only matters if your box is large. Look for the maximum discount in the small print.
• How to stop. With Bella & Duke there’s no minimum order or period; changes must be made more than 48 hours before a delivery. Our guide to pausing or cancelling Bella & Duke walks through it.
• Delivery. Bella & Duke delivers free to the UK mainland, with surcharges for Northern Ireland, the Highlands and the islands. Check other brands’ charges for your postcode.
• The full price. Get a quote for your own dog. Bigger and more active dogs cost more, and that’s the price you’ll pay from box four onwards.

If you’re still deciding on the food itself rather than the offer, our guide to the best raw dog food in the UK compares the brands on more than price.

How we check these offers

We read each offer on the brand’s own website and record the date. Bella & Duke’s offers were last checked on 15 November 2026; the other brands on 15 November 2026. Where a site blocked our check, or we only found an offer in search results, we mark it as reported and don’t quote a figure we couldn’t confirm.

Offers change without notice: Bella & Duke can withdraw the offer without notice, and other brands can do the same. If you spot a change, tell us and we’ll update this page.