How we make money: one referral reward, fully disclosed
Short answer: Bella & Duke account credit, when someone signs up with our friend code and their first box arrives. That's all.
The one way this site earns
Bella & Duke runs a refer-a-friend scheme for its customers. We’re customers, so we have a friend code: s87dyrt. When someone signs up with it, they get 40% off your first two boxes, then 20% off the third, and once their first delivery arrives, Bella & Duke adds credit to our account. In Bella & Duke’s words, a referral counts when the friend signs up with the code “and they receive a delivery”.
We use that credit on Roxy and Bracken’s food. We don’t run adverts, sell data, take sponsored posts or accept free products for review.
The Honest Dog Food promise
- 01Not affiliated with any brandWe're Bella & Duke customers who share a friend code. Nobody pays us to write about them, and we don't accept free products for review.
- 02Downsides firstPrice, freezer space and handling raw meat come before the good bits, so you can rule a food out quickly.
- 03Every figure sourced and datedPrices, offers and scores link to where we found them, with the date we last checked.
- 04Better offers, even when we earn nothingIf another code or brand would save you more or suit your dog better, we say so.
- 05Only what our dogs actually did"We" means Roxy, Bracken and us. Everything else is researched, and we never make health claims.
- How this works in practice: our editorial policy and how we make money.
How we keep it from bending what we write
- We show you better offers when they exist. Our code page and offers page also list Bella & Duke’s homepage offer and All About Dog Food’s own code (AADF532), even though we earn nothing from either.
- We say who it isn’t for. Raw food costs more than kibble, takes freezer space and needs careful handling. Our review leads with the downsides.
- We tell you when another food might suit you better. See raw vs cooked and raw vs kibble.
- Every figure is sourced and dated. Our editorial policy sets out how.
Who qualifies
The friend discount is for households that have never had a Bella & Duke account or delivery, and it cannot be combined with any other offer. If you’ve had Bella & Duke before, you can’t use a friend code, and we’d rather you knew that before clicking.
Frequently asked questions
Does using your code cost me anything?
No. You get the friend discount (40% off your first two boxes, then 20% off the third) and Bella & Duke gives us account credit. Your price is never higher because you used our code.
Are you paid by Bella & Duke to write about them?
No. We aren't sponsored, and Bella & Duke hasn't seen or approved anything on this site. We pay for our dogs' food like any other customer.
Do you earn from other brands you mention?
No. Links to other brands are plain links. If that ever changes, the link will be labelled where it appears and this page will say so.
Sources
- Bella & Duke terms and conditions
- Bella & Duke referral offer page
- Bella & Duke homepage offer
- All About Dog Food: Bella + Duke brand page (updated 5 November 2026)
Figures last checked 15 November 2026. If something has changed, tell us and we will correct it.
Related reading
- Our dogsWho writes this site: Chris and Steph, and their dogs Roxy and Bracken. Why we feed raw, what we tried first and how we stay independent.
- Editorial policyHow we research, which sources we accept, how we date and re-check figures, how we write about health and how to request a correction.
- Discount codeOur Bella & Duke friend code gives 40% off your first two boxes and 20% off the third. The caps per box, who can use it and why a code sometimes fails.
- Current offersEvery UK raw and fresh dog food new-customer offer we can verify this month, with the conditions in plain English.
